What problems do you solve?

by admin on December 8th, 2009

While listening to Rachael Bermingham speak this week – she is Australia’s most successful female author – I was confronted with this thought.

You see the audience had been asked to introduce themselves for 30 seconds earlier in the programme and Rachael was listening.

She then challenged us about how we described ourselves.

One of the main thoughts in Rachael’s presentation was that, despite what we thought we did, we were all problem solvers.

So my question to everyone reading this is “what problem do you solve?”

The best way to build existing customer loyalty and to attract new customers is to be a problem solver. And you are in a perfect position to do just that – solve problems.

You don’t know all the reasons why ideas won’t work.
You are not locked into old paradigms.
You are not emotionally attached to solutions.

When you become a problem solver for other people you start to become indispensable.

So when next someone asks you what you do, how will you describe yourself?

The Referral Master®

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