What Marketing Tool?

Here is a little quiz for you!

What marketing tool…..

•    never needs any maintenance?
•    does not need a licence to use?
•    can be used anywhere?
•    is the cheapest tool available?
•    and only works when you give it away?

Got the answer? Of course it’s the humble business card.

So how well does yours work for you?

Here are some tips on how to make it become your most economical marketing tool:-

1.    If your name and contact details are not the most prominent things on the card then make them. Logos, photos and other items are secondary, no matter how proud you are of them.
2.    ALWAYS have some with you. I have lost count of the number of people I meet in a variety of circumstances who, when asked, tell me they don’t have any with them.
3.    Give them away like they are too hot to handle. They won’t do any good in your hands (or pocket, wallet or purse).

If you would like more tips go to my website and download the FREE e-book on Business Cards.

..… from The Referral Master®