And by leaders he does not mean dictatorial style; he means people who know and understand their clients and are confident enough to speak their mind and say directly and honestly what they feel is right for the client. No beating around the bush in the hope that something you say the client will agree with.

Jay Abraham is the world leader in marketing advice. So when he speaks I listen.

So how do our clients see you?

Are you the leader they rely on for honest advice when challenges arise? Do you tell them what you think needs to be done even when you know your advice may not be palatable? Or do you say what you know the client wants to hear?

My website is designed by Admission. They call themselves a Digital Marketing Agency. The reason I continue to use them is simple – they are leaders. They research the market in which I operate and give me fearless advice, much of which I would never have thought of. And they don’t concern themselves whether I will like the advice or not because they are leaders in their field.

So here are three key things to do for your clients so you stand out as a leader:-

1. Don’t dump information on them unless you tell them what to do with it and why you are giving it.
2. Make them your centre of attention by getting to understand their challenges at an emotional level, not just a rational one.
3. Present solutions, not strategies. Your clients are looking for leaders who are bold enough to tell them what to do with credibility and authority.

So what things are you doing to ensure your clients see you as a leader?

The Referral Master®

Some of the major sins are:-

1. Impersonal email addresses

Addresses like info@, admin@ and sales@ are far too impersonal. People do business with people so use your name.

2. Email addresses at the ISP address

A personalized domain name costs less than 5 cents a day so start looking like a serious business.

3. Name almost impossible to find

Your name is the most important item on the card so have it large, bold and in the centre.

4. Name so small it is hard to read

Same as item 5 – don’t hide your name with 6 point type in pale grey or silver. Use a bold colour that stands out.

5. No name at all

Believe it or not I have been given cards recently with no persons’ name so I have no idea who gave it to me, or who to contact. Your name is a must!

So remember that your business card is an introduction of you first and your business second.

If you want more go to my website and down load the e-book on business cards.

The Referral Master®

Watch the DVD!