Posts tagged ‘Small business’

While listening to Rachael Bermingham speak this week – she is Australia’s most successful female author – I was confronted with this thought. You see the audience had been asked to introduce themselves for 30 seconds earlier in the programme and Rachael was listening. She then challenged us about how we described ourselves. One of [...]

A recent newsletter caused me to ponder how open many small to medium business people are to change to be creative. The newsletter quoted the example of a menswear store in New York who adapted the US car campaign of “cash for clunkers” by saying that anyone who bought in their old suit would get [...]

Major businesses who spend major dollars on their advertising know that the message needs to be short, sharp and memorable. Think of the major companies who have simplified their message down to 3-6 words. Nike – just do it. Coke – things go better with coke BNI – givers gain Yet many small businesses persist [...]

We all know that networking is a great way to grow our business! • Going to a regular networking group, • Making new connections, • Looking to see who may be a potential source of business So what do you do after the networking event? How do you follow up on the people from whom [...]

One of the hallmarks of the entrepreneur is usually a strong sense of independence. And that’s a good thing… right? Not necessarily! Whilst being independent is a character trait that can help get and keep a business going, it can also work against you by making you reluctant to seek advice. And that can be [...]

Listening recently to someone tell a group of people what he did I was amazed at his skills – as he told them! It sounded a little like…… “We sell hamburgers, fix your computer, arrange mortgage finance, design great websites, mow your lawn and also show you how to lose weight.” Maybe I exaggerate a [...]