Posts tagged ‘referral master’
- Who R U Marketing 2? on June 21st, 2009
In one of his recent MondayMorningMemo issues, Roy H Williams (The Wizard of Ads) states that “markets consist of human beings, not demographic sectors”. Yet in typical “market speak” customers and potential customers are often described as the “target market”. Unfortunately, to reduce people to a demographic is to remove the one factor that will [...]
