We work with you as both your design partners and design educators. We can show you how a solid brand strategy and a consistent brand message can benefit your business.

The Brave Creative family of designers bring a unique perspective to every project; collectively we produce leading design and brand solutions.

Our Services include:
– Logo design,
– Branding strategy and management,
– Business cards and corporate stationery,
– Marketing collateral,
– Annual reports,
– Brochure and publication design,
– Signage and retail graphics,
– Corporate displays and banners,
– Creative campaigns.

Think of the major companies who have simplified their message down to 3-6 words.

Nike – just do it.
Coke – things go better with coke
BNI – givers gain

Yet many small businesses persist in trying to tell people, sometimes even those who didn’t ask, EVERYTHING they do. A long list of features of their business that no-one remembers.

This approach breaks two major rules of marketing…

1. very few will remember more than the first 3 things you said
2. talking about features instead of benefits turns people off

In the early 1990’s I did four speaking tours of East Russia. While working through interpreters, one thing I learned was the need to speak in short phrases. Most people will simply not remember anything if you talk in long-winded sentences. Our short term memories do not retain large amounts of what I call “info dump”!

So what are you doing about making your message short and memorable?

Do you have a “catch phrase” or “memory hook”?

Can you tell me, in one sentence of less than 10 words what you do?

Is what you say expressed in terms of features or benefits?

….. The Referral Master®

Unfortunately, to reduce people to a demographic is to remove the one factor that will work for you more than any other – the human factor.

Markets are made up of real live human beings who have all the aspects of life that we have. Mortgages, families, fears, achievement, sadness, success, car problems, illness and death, love, hate and everything else that makes us all human. To ignore these factors in your marketing is to ignore who you are and who your clients are.

So who are you marketing to and what does your marketing look and sound like?

Do you talk to and market to your clients and prospects with heart and if not, how is that working for you?

Take a look at the way you speak and interact with your market and ask the question “how much humility is there”! If none or little, then it is time to change!

..… from The Referral Master®

What marketing tool…..

•    never needs any maintenance?
•    does not need a licence to use?
•    can be used anywhere?
•    is the cheapest tool available?
•    and only works when you give it away?

Got the answer? Of course it’s the humble business card.

So how well does yours work for you?

Here are some tips on how to make it become your most economical marketing tool:-

1.    If your name and contact details are not the most prominent things on the card then make them. Logos, photos and other items are secondary, no matter how proud you are of them.
2.    ALWAYS have some with you. I have lost count of the number of people I meet in a variety of circumstances who, when asked, tell me they don’t have any with them.
3.    Give them away like they are too hot to handle. They won’t do any good in your hands (or pocket, wallet or purse).

If you would like more tips go to my website and download the FREE e-book on Business Cards.

..… from The Referral Master®