Posts tagged ‘Marketing and Advertising’

  • Do people really remember you? on September 8th, 2009

    Major businesses who spend major dollars on their advertising know that the message needs to be short, sharp and memorable.
    Think of the major companies who have simplified their message down to 3-6 words.
    Nike – just do it.
    Coke – things go better with coke
    BNI – givers gain
    Yet many small businesses persist in trying to tell people, [...]

  • Who R U Marketing 2? on June 21st, 2009

    In one of his recent MondayMorningMemo issues, Roy H Williams (The Wizard of Ads) states that “markets consist of human beings, not demographic sectors”. Yet in typical “market speak” customers and potential customers are often described as the “target market”.
    Unfortunately, to reduce people to a demographic is to remove the one factor that will work [...]

  • What Marketing Tool? on June 15th, 2009

    Here is a little quiz for you!
    What marketing tool…..
    •    never needs any maintenance?
    •    does not need a licence to use?
    •    can be used anywhere?
    •    is the cheapest tool available?
    •    and only works when you give it away?
    Got the answer? Of course it’s the humble business card.
    So how well does yours work for you?
    Here are some [...]