Posts tagged ‘business’

Listening recently to someone tell a group of people what he did I was amazed at his skills – as he told them! It sounded a little like…… “We sell hamburgers, fix your computer, arrange mortgage finance, design great websites, mow your lawn and also show you how to lose weight.” Maybe I exaggerate a [...]

At a recent networking meeting I was approached by someone I did not know who said, without any preamble and while thrusting their card at me, “you must know lots of people who could use my services“. When I recovered from this “full on frontal assault” we had a discussion about why such an approach [...]

In one of his recent MondayMorningMemo issues, Roy H Williams (The Wizard of Ads) states that “markets consist of human beings, not demographic sectors”. Yet in typical “market speak” customers and potential customers are often described as the “target market”. Unfortunately, to reduce people to a demographic is to remove the one factor that will [...]

Here is a little quiz for you! What marketing tool….. •    never needs any maintenance? •    does not need a licence to use? •    can be used anywhere? •    is the cheapest tool available? •    and only works when you give it away? Got the answer? Of course it’s the humble business card. So how [...]

Recently I was talking to an associate who was thinking of leaving the Networking group she had joined just 5 months previously. Given that it was a BNI chapter whose main purpose is to help each other with referrals I asked her why she was contemplating such a decision. Her response did not really surprise [...]