We work with you as both your design partners and design educators. We can show you how a solid brand strategy and a consistent brand message can benefit your business.

The Brave Creative family of designers bring a unique perspective to every project; collectively we produce leading design and brand solutions.

Our Services include:
– Logo design,
– Branding strategy and management,
– Business cards and corporate stationery,
– Marketing collateral,
– Annual reports,
– Brochure and publication design,
– Signage and retail graphics,
– Corporate displays and banners,
– Creative campaigns.

Some of the major sins are:-

1. Impersonal email addresses

Addresses like info@, admin@ and sales@ are far too impersonal. People do business with people so use your name.

2. Email addresses at the ISP address

A personalized domain name costs less than 5 cents a day so start looking like a serious business.

3. Name almost impossible to find

Your name is the most important item on the card so have it large, bold and in the centre.

4. Name so small it is hard to read

Same as item 5 – don’t hide your name with 6 point type in pale grey or silver. Use a bold colour that stands out.

5. No name at all

Believe it or not I have been given cards recently with no persons’ name so I have no idea who gave it to me, or who to contact. Your name is a must!

So remember that your business card is an introduction of you first and your business second.

If you want more go to my website and down load the e-book on business cards.

The Referral Master®

Watch the DVD!

Note the story of the lawyer who had on the bottom of his business card “if you need a plumber, call me”. People would often call him, some very hesitantly, and say “can you really find a plumber for me?” or “a friend told me to call you if I needed a plumber”.

So he would get their details, phone his plumber contact, arrange to have the job done and then phone the person back to make sure all was OK.

Finally, and this is the best part, he would send a letter to the person thanking them for the opportunity to be of service and reminding them that if they ever needed some legal advice to give him a call. If memory serves me well he became so busy he had to hire extra staff.

So become a “centre of influence” and “valuable asset” by being able to help people.

Tips on how to make this work?

1. Never charge for this service
2. Promote it regularly wherever you go
3. Have a clearly defined follow-up plan

Become a valuable asset to others and you will never be out of work.

The Referral Master®

Watch the YouTube version!

What marketing tool…..

•    never needs any maintenance?
•    does not need a licence to use?
•    can be used anywhere?
•    is the cheapest tool available?
•    and only works when you give it away?

Got the answer? Of course it’s the humble business card.

So how well does yours work for you?

Here are some tips on how to make it become your most economical marketing tool:-

1.    If your name and contact details are not the most prominent things on the card then make them. Logos, photos and other items are secondary, no matter how proud you are of them.
2.    ALWAYS have some with you. I have lost count of the number of people I meet in a variety of circumstances who, when asked, tell me they don’t have any with them.
3.    Give them away like they are too hot to handle. They won’t do any good in your hands (or pocket, wallet or purse).

If you would like more tips go to my website and download the FREE e-book on Business Cards.

..… from The Referral Master®