Posts tagged ‘Business card’

  • Is Your Business Card Working? on August 10th, 2009

    Recently I have noticed people handing out business cards that do them no favours.
    Some of the major sins are:-

    1. Impersonal email addresses
    Addresses like info@, admin@ and sales@ are far too impersonal. People do business with people so use your name.

    2. Email addresses at the ISP address
    A personalized domain name costs less than 5 cents a day [...]

  • Are you a valuable referral asset? on July 20th, 2009

    One of the best ways to build a referral network is to become so valuable to people that they are constantly turning to you for help.
    Note the story of the lawyer who had on the bottom of his business card “if you need a plumber, call me”. People would often call him, some very hesitantly, [...]

  • What Marketing Tool? on June 15th, 2009

    Here is a little quiz for you!
    What marketing tool…..
    •    never needs any maintenance?
    •    does not need a licence to use?
    •    can be used anywhere?
    •    is the cheapest tool available?
    •    and only works when you give it away?
    Got the answer? Of course it’s the humble business card.
    So how well does yours work for you?
    Here are some [...]