It’s Not My Fault!

Recently I was talking to an associate who was thinking of leaving the Networking group she had joined just 5 months previously. Given that it was a BNI chapter whose main purpose is to help each other with referrals I asked her why she was contemplating such a decision.

Her response did not really surprise me. She said, “I am not getting the referrals I need!”

So is that you? Are you getting all the referrals you need? If so then perhaps you should take note of this concept!

It’s all your fault!

That’s right. It is nobody’s fault but yours! And it’s no surprise that when I say that to some people I often get a strong reaction!

So let’s look at this concept?

Firstly, I don’t really believe in the concept of blame that is associated with the word fault – however it serves to focus the discussion.

Secondly, it refers to the idea of personal responsibility where, if something isn’t working (in any area of your lives) it is up to you to change something.

Here are three suggestions that may help:-

1.    Sit down with the members of your group and ask why. Why are they not able to give you the referrals you want?

2.    Make changes to the way you promote yourself. No matter what you have been doing your current results are SHOUTING that it isn’t working.

3.    Look at whether you are promoting the benefits of your product/service OR the features (which will rarely persuade anyone into buying).

Start talking about the “why” of why I should use your product/service, not the “what”.

Remember those famous 10 words from Joel Weldon when he said…….

“If it is to be it is up to me!”

..… from The Referral Master®