Do people really remember you?

Major businesses who spend major dollars on their advertising know that the message needs to be short, sharp and memorable.

Think of the major companies who have simplified their message down to 3-6 words.

Nike – just do it.
Coke – things go better with coke
BNI – givers gain

Yet many small businesses persist in trying to tell people, sometimes even those who didn’t ask, EVERYTHING they do. A long list of features of their business that no-one remembers.

This approach breaks two major rules of marketing…

1. very few will remember more than the first 3 things you said
2. talking about features instead of benefits turns people off

In the early 1990’s I did four speaking tours of East Russia. While working through interpreters, one thing I learned was the need to speak in short phrases. Most people will simply not remember anything if you talk in long-winded sentences. Our short term memories do not retain large amounts of what I call “info dump”!

So what are you doing about making your message short and memorable?

Do you have a “catch phrase” or “memory hook”?

Can you tell me, in one sentence of less than 10 words what you do?

Is what you say expressed in terms of features or benefits?

….. The Referral Master®