Be Specific

Networking Education Session

The people in this room are your sales team. When you only have 45 seconds per week to train them, you need to get to the point, and quickly.

Often, we concentrate on explaining a different aspect of our business and run out of time to tell the group what exact referrals you are looking for.

We have to listen to about 30 infomercials each week while trying to eat breakfast, order coffee, pass the business card box around and think of our own witty one liners to throw in. If you don’t give us something specific to latch on to, we may not think of you again until next week

Tell us the specific person, business or industry you need to meet this week. This will immediately narrow our mental filter to begin thinking of matches for you.

Be careful what you wish for because, chances are you just might get it. If you are not specific in your requests, we may go looking for referrals in the wrong place or not even know where to start.

Brisbane only has about 2 degrees of separation. If you mention a specific person or business, there is a high chance someone in this room can introduce you.

Try centering your infomercial on the referrals you are seeking. Today, start your infomercial with “This week I’m looking for”.