Are you open to change?

In one of his MondayMorningMemo issues, Roy H Williams (The Wizard of Ads) talks about the concept of “Do It Backwards”!

He rightly suggests that we need a new way of thinking about challenges and refers to a better way of marketing and market research.

So when people ask the question “How can I get more customers?” and the usual answer is to start by looking at “Who is your customer?” he suggests that the concept of “backward thinking” be used. So instead of asking the traditional questions and then researching based on that question, we should start at the other end of the problem by asking “Who isn’t your customer and why?”

Furthermore, Williams asks “Are you prepared to broaden your message to appeal to people who haven’t been attracted to you in the past?”

And for my money this goes to the heart of problem solving in these difficult times where we need a new way of looking at things. After all, Einstein is quoted as saying that “no problem is ever solved by the same thinking that created it“.

So by using “backwards thinking” we open up new possibilities!

What are you doing differently these days and are you open to the idea of “backward thinking”?

It may be the most forward thinking thing you do!

..… from The Referral Master®