Are you a valuable referral asset?

One of the best ways to build a referral network is to become so valuable to people that they are constantly turning to you for help.

Note the story of the lawyer who had on the bottom of his business card “if you need a plumber, call me”. People would often call him, some very hesitantly, and say “can you really find a plumber for me?” or “a friend told me to call you if I needed a plumber”.

So he would get their details, phone his plumber contact, arrange to have the job done and then phone the person back to make sure all was OK.

Finally, and this is the best part, he would send a letter to the person thanking them for the opportunity to be of service and reminding them that if they ever needed some legal advice to give him a call. If memory serves me well he became so busy he had to hire extra staff.

So become a “centre of influence” and “valuable asset” by being able to help people.

Tips on how to make this work?

1. Never charge for this service
2. Promote it regularly wherever you go
3. Have a clearly defined follow-up plan

Become a valuable asset to others and you will never be out of work.

The Referral Master®

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